Better decisions start with users. Growth follows.

We help product and executive teams make confident decisions through focused user research that reduces risk and drives action.

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“Most product failures are not execution problems. They are decision problems.”

This is the problem UserAtCore exists to solve.

Aileen Mae
Business & Growth Lead

Why decisions fail?

Decisions are often made on assumptions
Opinions dominate over evidence
User input comes too late

“When real user needs are discovered too late, teams waste time, money, and lose strategic focus.”

Our approach

From user input to confident decisions

We bring users into decision-making
We focus on outcomes, not opinions
We turn research into clear, decision-ready recommendations

We help teams clarify the decision that actually matters.
We learn directly from the people affected by the decision.
We turn findings into clear recommendations leaders can trust
We help teams act with confidence, not hesitation.

Our Team

Our core team is supported by a global network of senior researchers and strategists.

We scale expertise when needed, while staying small, focused, and hands-on.

Martin Stefanik

Founder & Research Principal

Focused, structured, and driven by clarity, Martin leads research that turns complex decisions into confident and well-informed action.

With over 20 years of experience across startups and enterprise environments, including IBM, he helps teams uncover real user needs and translate them into clear, actionable insights that drive better product decisions and strategic direction.

Aileen Mae Misajon

Business & Growth Lead

Aileen drives client strategy and growth at UserAtCore, ensuring every collaboration is focused, smooth, and valuable.

With over 12 years of experience across digital products and global teams, including organizations like Fiserv and IBM, she helps clients clarify their needs, align on the right direction, and turn collaboration into meaningful business outcomes.

See how we work

How we help teams decide

We support critical decisions through focused user research that gives teams clarity to act.

Discovery & framing

Aligning teams on the decision before research begins.

So teams can commit with clarity.

Understanding real user behavior and needs.

So decisions are grounded in reality, not opinions.

User research

Decision-ready findings

Decision-ready insights that reduce risk and enable action.

So leaders can move forward without hesitation.

Who this is for

Teams making decisions they cannot afford to get wrong

Product leaders

person rereading a short document carefully, calm posture

When product direction is unclear and opinions conflict.

So teams can align on decisions that shape the roadmap, not just the next sprint.

Digital & strategy leaders

When strategic alignment matters more than speed.

So teams can commit resources with confidence, grounded in real user needs.

Executive Teams

composed executive posture, hands resting, no gestures

When decisions carry political, financial, or reputational risk.

So leaders can move forward with clarity and confidence.

If your decision is already made, we are probably not the right partner.  If it is still debated, risky, or unclear, we can help.

Trusted by teams like yours

“Clear user evidence replaced internal debate and gave us the confidence to make a critical product decision. The team aligned quickly and moved forward without hesitation.”

— Dana Chang, Senior Design Manager, IBM
“UserAtCore changed how we approached decision-making. We stopped debating assumptions and moved forward with confidence, backed by real user insights.”

— Daniel Harper, Design Director, Ashby

Let’s talk about the decision you’re facing

You don’t need a brief. Just describe the decision that feels unclear or risky.

We’ll respond within 1 to 2 business days. No sales pitch. Just a thoughtful conversation about your decision.